Above: Virtual ethics. A nice guideline for the ethical use of virtual situations is provided by the world of magic performance, where it is generally understood that what is being experienced is not what it appears to be, however this can still be effective even with such knowledge clearly given both before and after the presentation and increasingly members of the magic community are speaking out strongly in favour of this type of disclosure, particularly in circumstances where it may not be that apparent to an untrained audience (Durham, K. (2014, October 7). Penn and Teller).